Marketing Lead

Job Description

Are you a savvy marketer looking to lead strategic initiatives? Prolific North is seeking a Marketing Lead to join their dynamic team in Fleetwood, with hybrid working options in Manchester. This full-time position offers a salary range of £24,000 to £28,000 depending on experience. Dive into this exciting role to drive marketing success and make an impact in the industry. Job Description: As the Marketing Lead at Prolific North, you will be responsible for developing and implementing innovative marketing strategies to elevate the company's brand presence. Collaborating closely with cross-functional teams, you will oversee campaigns, manage digital platforms, and analyze market trends to drive growth. Bring your creative flair and strategic mindset to the table to shape compelling marketing initiatives and further establish Prolific North as a prominent player in the industry.

Hello, and thank you for your interest in this role! Prolific North, the go-to news publisher for the North’s creative, marketing and tech sectors is looking for an ambitious marketer to join our team on a full time basis.

If you have a passion for all things marketing and events, you are creative, hard-working, independent and ambitious, please read on.

Prolific North is an independent news and events company based in Manchester established in 2013. Across our team of fourteen, we’re committed to shining a spotlight on the work, people, companies and stories that make the North a powerhouse.

We cover the North West, Yorkshire and Humber, the North East and, more recently, Scotland. Our news coverage, research, and editorial features bring almost 1.5 million visitors to our website every year and a combined social following of 60k across all our platforms including our loyal email subscribers.

Every year we bring together thousands of the very best Northern talent at our live events and highly anticipated annual awards galas including the Northern Marketing Festival, Digital City Festival, Prolific North Live or the Tech Awards to name a few.

As a Marketing Lead at Prolific North, you will:

• Work across a variety of projects and events, including marketing the acclaimed Prolific North Awards, Digital City Festival, and Northern Marketing Festival.
• Develop and execute multi-channel campaigns, incorporating compelling copy and engaging visuals across websites, sales collateral, social media, email campaigns, blog posts, landing pages, and press releases.
• Design and create visual content for social media, email, and website campaigns using Adobe Creative Cloud (particularly InDesign, Photoshop, and Illustrator).
• Utilise data and analytics to monitor and report on campaign performance, helping to shape future strategy.
• Manage and update content across multiple websites, ensuring accuracy and timely updates.

You’ll be a great fit for this role if:

• You have at least 3 years of hands-on marketing experience, ideally in a small-to-medium-sized B2B business or in events.
• You have a portfolio of compelling, persuasive copywriting and can demonstrate your ability to craft engaging content.
• You have a strong background in planning and executing end-to-end campaigns across multiple channels.
• You’re proficient in Adobe Creative Cloud and confident in designing visual assets for marketing campaigns.
• You are creative, full of ideas, and able to work independently, but also thrive in a collaborative team environment.
• You’re a confident communicator, comfortable speaking with external stakeholders, pitching ideas in meetings, and giving constructive feedback.
• You’re highly organised and adaptable, especially when working on live events where last-minute changes are common.
• You are commercially minded, with an understanding of how marketing drives business growth.

Bonus points if you have:

• Experience using Google Analytics (Universal and GA4), Data Studio, and other reporting tools
• Experience with design tools like Adobe Creative Suite or Canva.
• Familiarity with the Northern creative and digital landscape.

We welcome applications from everyone and are committed to building a diverse and inclusive team. The most important qualities we’re looking for are a passion for marketing, a can-do attitude, and a willingness to take ownership of projects and tasks.

We’re a small, fast-paced, and ambitious team, and this role is hands-on, so you must be willing to roll your sleeves up. While we work hard, our events are a lot of fun, and we’re looking for someone who is eager to grow and develop a long-term career at Prolific North. If this sounds like you, we’d love to hear from you!

How to apply

If this role and our culture resonates with you, please get in touch with me, Orran: [email protected]. Include your CV, a link to your LinkedIn profile and tell me what makes you the right person for this role.

Our hiring process

• We'll have an informal chat about your interest in the role. This is a chance for us to get to know you, then a second interview with a task which you'll present to our Managing Director and Marketing Manager.
• Meet the team. A chance for you to get to know the wider team and see if Prolific North is the right fit for you.

We welcome applications from everyone and are keen to build a diverse and truly inclusive team.

Flexible working – two days per week in our Manchester office, with the option to work remotely the other three days (currently Mondays and Thursdays).  Holidays: 20 days, plus bank holidays and an early end-of-year shutdown (approximately 2 weeks)