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Marketing Cheshire is seeking a highly experienced marketing and PR professional who is equally comfortable running campaigns that market Cheshire and Warrington as a great place to live, work, invest and visit and running campaigns; for example, to explain to residents and businesses the importance of the net zero agenda or to lobby Government to locate the HQ of Great British Railways in Crewe.
Cheshire and Warrington already has a track record of outstanding economic performance, coupled with an outstanding array of urban, semi-urban and rural communities, natural resources and renowned cultural and visitor attractions.
These include Chester Zoo, the most visited tourist attraction in the UK outside of London; the Lovell Telescope at Jodrell Bank, a UNESCO World Heritage Site; the Cheshire Oaks Designer Outlet, the biggest shopping centre of its kind in Britain; and the heritage city of Chester, home to the world’s oldest racecourse still in operation, the largest Roman amphitheatre in the country and the world's most complete Roman walls.
In 2019 the visitor economy in Cheshire and Warrington was worth £3.7 billion, welcomed 65 million visitors, employed 45,000 people and was one of the key elements in making the sub-region a great place for businesses to locate and invest.
About Us
Marketing Cheshire is a wholly owned part of the sub-region’s Local Enterprise Partnership and has applied to become one of VisitEngland’s first Local Visitor Economy Partnerships (LVEPs). It is responsible for promoting Cheshire and Warrington as a great place to live, work, invest, study and visit to residents, businesses, leisure visitors and investors nationally and internationally.
In so doing it plays a key role as part of the LEP’s wider economic development strategy in realising the sub-region’s vision of becoming the healthiest, most sustainable, inclusive and growing place in the country.
As well as promoting the visitor economy, Marketing Cheshire is developing its role in promoting the economic strengths of the sub-region, which has the second highest level of GVA per head in England, outside London; produces 25% of the North West’s manufacturing output; and has the highest level of private sector spending on R&D in the North and one of the highest in the UK.
Future opportunities include the arrival of HS2 and Northern Powerhouse Rail (NPR) into Crewe and Warrington over the next decade; the opportunity to make Cheshire and Warrington a world leader in zero carbon technology through the decarbonisation of the major industrial cluster in the North of the sub-region; and the further strengthening of its life sciences cluster which was responsible for the discovery of beta-blockers and produces nearly 1% of the UK’s exports.
Marketing Cheshire’s role, working through its Destination Chester and Destination Cheshire stakeholder panels, is to deliver a strong programme of marketing activity that leverages the sub-region’s economic and place assets to attract and retain well-qualified, creative and entrepreneurial talent, and in creating the best conditions for business and people to flourish.
Alongside this, Marketing Cheshire also plays an important leadership role for the hospitality, retail and visitor sector, gathering business intelligence, helping companies reach more resilient markets and providing insights on consumer sentiment and trends.
The Role
Reporting direct to the Managing Director of Marketing Cheshire, you will be working alongside a range of other colleagues including the Head of Corporate Events and the Head of Business Engagement and will be responsible for leading a team of four other marketing professionals. You will also deputise for the Managing Director when they are absent.
You’ll be comfortable with and have already made a success of a hybrid style of working, sometimes working from home, sometimes from Marketing Cheshire’s offices in Chester and on other occasions travelling to the main LEP office in Winsford or out to see stakeholders in Chester and more widely across the whole of Cheshire and Warrington.
You will have a proven track record of planning, delivering and commissioning campaigns and PR activity across the full range of channels and experience of developing, motivating and inspiring a high performing team.
Particular responsibilities will include:
Further detail on the responsibilities of the role can be downloaded from the job description and person specification on our website.
What We Offer
As well as a competitive salary and working arrangements, we will provide you with opportunities to access a wide range of stakeholders along with further training to enhance and develop your career. The role can be delivered flexibly, in part from home and in part from the office under a hybrid working arrangement.
We also offer the following benefits:
To apply, please visit our website, by clicking the link below, to complete our application form and return with your CV and a covering letter to support your application. All documentation should be submitted by Mid-day, 20th April 2023 to hr@cheshireandwarrington.com
Should you require further information or wish to have a confidential discussion regarding the role please contact Philip Cox, Chief Executive on 07538 215280
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