Head Of Marketing

Job Description

We are looking for a passionate and driven Head of marketing, to join our Wirral-based team to support team ICE with its digital marketing solutions.

You will be a key part of our team ensuring all our clients' problems are solved with strategic and creative solutions. You will have detailed knowledge of modern marketing practices to deliver business success for clients and build agency reputation.

You will significantly contribute to the agency's overall performance and revenues and identify and develop growth opportunities. You will be valued as a leader and resource for clients and the team.

Want to do better together?

Ready to work as part of something bigger and meaningful that lasts?

We are looking for a passionate and driven Head of marketing, to join our Wirral-based team to support team ICE with its digital marketing solutions.

You will be a key part of our team ensuring all our clients' problems are solved with strategic and creative solutions. You will have detailed knowledge of modern marketing practices to deliver business success for clients and build agency reputation. You will significantly contribute to the agency's overall performance and revenues and identify and develop growth opportunities. You will be valued as a leader and resource for clients and the team.

You are a valued advisor and partner to clients and are responsible for working closely with agency resources to plan effective client-specific projects. You can nurture outstanding creative work to change behaviours and help our clients excel. You will work closely with the Creative Director and Agency Director and deliver inspiring briefings to encourage original and compelling creative ideas.

You will contribute to the broader Ice Creates team by helping to nurture, train and develop others through exceptional leadership to inspire others to act courageously.

Having agency experience will be an advantage.

Who We Are

ICE is one of the fastest growing behaviours change organisations in the UK (United Kingdom). We bring courage, energy, and ambition to equip & enable more organisations & people to move our world forward. To grow our significance as a leading behaviour, change practice. By energising organisations & people to find the clarity, courage, & commitment needed to realise their full purpose & potential.

Our Mission

• We are social activists driven to unlock your power, purpose, and possibility, we are for people ​and planet.
• We Make Better Happen.
• We are a purpose-driven organisation; our ethos and beliefs are important to us.
• As a team we hold and practice three core character traits and set around those character traits are the behaviours that matter to us as a team for our work together.

Whole Heartedness

• Bring passion and energy to our work, our colleagues and ourselves
• Be ready to work hard and give 100% ​
• Be your true self – bring your energy, enthusiasm, and full commitment to everything you do. Be a powerful inspiration for others
• Recognise celebrate and share successes and celebrate and share success
• Show you care, support your teammates when they need it and listen to them without judgement

Treat people with respect.

• We work hard, give 100% and how we inspire others is a powerful catalyst for meaningful change. We bring energy and enthusiasm to everything we do.
• We respect each other and support each other to achieve more together.
• Sharing success amongst ourselves and outside our organisation is important because quality work and spreading social resilience in society must be encouraged and celebrated.

Trust

• Trust and intent to do the right thing
• Do the right thing - ask yourself “did I do my best today?”​
• Take ownership - do what you say you are going to do. If you notice something is not right or could be done better, take responsibility to find a resolution – do not think “that’s not my job”.
• Have courage to be honest with yourself and others about what you can and cannot do. Reach out for support if you need it.
• We trust each other’s intent to do the right thing. We continually ask ourselves “did I do my best today?” We know accountability and taking ownership of our responsibilities drives positive change and success. If we notice anything is not right or could be improved, we try to find a resolution, rather than think “that’s not my job.”
• As we promote trust, we have the courage to be honest with ourselves and others about what we can and cannot achieve, knowing we can reach out for support if we need it.

Being Curious and Creative

• Bringing our ideas to add value to what we do
• Explore ideas that are creative, unusual, not limited or controlled by rules or assumptions to bring innovative ideas and solutions ​
• Share ideas, challenge, experiment and be open minded
• Be curious, ask yourself, “what is it I don’t understand about this?”
• Try something new, make bold decisions - be brave – step outside your comfort zone and do not be afraid to make mistakes – mistakes are opportunities to learn
• Share learnings and welcome learnings from others.
• We pioneer curiosity and do not limit our thinking to bring innovative ideas and solutions to help us to achieve our mission. This helps an open-minded environment of sharing ideas, sharing challenges, and experimenting with each other.
• Making bold and brave decisions is in our nature. We are not afraid to step outside of our comfort zone and we know mistakes can be made into fantastic learning opportunities.
• We always strive for clarity by asking ourselves “what is it I don’t understand about this?”, continually sharing learnings and readily welcome learnings from others.
• “We live by what we believe, not by what we see”.

Are you right for the job?

• Enjoy dealing with people and have a focused, supportive, and creative manner
• Have an outgoing personality with good written and spoken communications skills
• The ability to stay calm under pressure
• Understand what makes great work and what it takes to make it happen.
• Ability to turn client briefs into a plan and workflow based on experience.
• A strong understanding of integrated marketing communications principles.
• A solid understanding of modern marketing capabilities (e.g., strategy, social, CX, data analytics, digital marketing, creative martech, CRM etc.) and experience in integrating it into every applicable project to create great work.
• Skilled storyteller with the ability to synthesise complex information to write, proof, edit and distribute compelling SEO smart content for different audiences, adopt the style, tone of voice and visual content to increase customer engagement.
• Relationship-building with internal and external stakeholders to facilitate project outcomes.
• Ability to get buy-in and support for projects from diverse and often widespread stakeholders. Able to think ahead from technical expertise (of project management and production) and relationships to smooth problem-solving.
• Can facilitate multiple specialists, personalities and opinions.
• Building the foundation of a trusted client advisor, you can listen to clients' needs and give them the best advice to strike the right balance of protecting client and agency interests.
• Strong organisational skills to ensure client and internal objectives and goals are met, including the ability to establish priorities, plan and organise work to meet deadlines, resolve issues and manage diverse responsibilities with resilience under pressure.
• Have a full driving licence and be able to drive to other offices.

What you will do

• Provide strategic creative oversight and expertise to the wider team, lead, develop, coach, manage and motivate the team to produce and deliver enticing, engaging, audience-led behaviour change marketing to help our clients achieve their goals.
• Work with colleagues to ensure data/insight is used to set goals/KPIs to monitor the performance of client projects and campaigns to report internally and externally on agreed metrics and budgets.
• Manage and oversee the work of marketing specialists. Produce effective plans to ensure efficient delivery, manage conflicting priorities, allocating suitable time and resources to meet delivery timescales.
• Collaborate with colleagues to provide customer insight at key points in projects and develop digital and visual assets as part of a multi-channel approach to deliver an end-to-end client service.
• Work closely with sales and the team to strengthen our marketing position, boost our pipeline and forecast income.
• Lead in the development and deployment of projects, both internal & external. This includes writing bids/proposals, creating and presenting pitches and relationship building with prospective clients.

What you will bring

• Relentless curiosity and creative 
• A commercial and results-orientated mindset
• Articulate and persuasive
• Reliable and mature
• Ability to build strong connections
• Educated to degree level or equivalent, or equivalent experience. BSc in Marketing, Communications, Journalism or relevant field/equivalent experience
• Professional qualification or membership in a professional administration body such as the CIM or CIPR is desirable.
• Excellent organisational skills
• Flexible thinking.
• Hybrid working

Strictly no agencies - thank you for your understanding.