Marketing Manager

Job Description

Reporting into the Head of Marketing & Revenue Growth, an exciting position has arisen for a Marketing Manager to join Merseyrail’s busy marketing team where they will develop and deliver the marketing strategies for revenue growth.

Key Responsibilities

• Lead on the planning, delivery and measurement of campaign activity including all media planning and buying.
• Lead on generating revenue growth from new initiatives by identifying, targeting and measuring new opportunities.
• Lead on partnership activity including negotiating partnership and sponsorship agreements, ensuring they are delivered in full, and that relationships are maintained.
• Deliver marketing activity for smart ticketing and the new state-of-the-art fleet of trains.
• Contribute to the research strategy and ensure all marketing activity is informed by insights.

This role will provide a marketing support to other functions within Merseyrail, including leading on the creation and implementation of the Mtogo marketing strategy for Merseyrail’s chain of convenience stores within selected stations.

The Marketing Manager will be responsible for the continuous measurement and evaluation of marketing activities, ensuring that the budget is optimised and spend delivers return on investment.

The ideal candidate should have the following skills and experience:

• Educated to degree level or equivalent
• At least 5 years of marketing experience
• The tenacity and drive to lead multiple projects at once from definition through to delivery
• The ability to work cross-functionally and influence other areas of the business, partners and stakeholders
• Strategic and analytical skills to make informed decisions, evaluate performance and return on investment

Merseyrail

Merseyrail Electrics 2002 Ltd is the winner of the award for ‘Great Place to Work’ at the prestigious National Rail Awards in September 2019, following its success in 2018 Merseyrail was the winner of the flagship title ‘Passenger Operator of the Year’. It is one of the most punctual rail networks in the UK and a regular top performer in the industry for customer satisfaction.

Around 600 services operate per day throughout the Liverpool City Region, carrying over 100,000 passengers each day. 2020 will see a new fleet of state-of-the-art trains delivered in to passenger service with pioneering technology, designed specifically for the local network and will transform the experience of rail travel.

A competitive salary and benefits package will be offered for this role including:

• Free Travel on Merseyrail and Abellio Rail Group Services (where reciprocal arrangements are in place)
• Discounted Travel on National Rail Services
• Final Salary Pension Scheme,
• Company Health scheme (entry level)

Although your main location will be Rail House, Liverpool, there is also an element of homeworking and remote working.

Successful candidates will be invited to complete an online assessment and attend an interview.

To apply, click the link below or for further information please contact Sarah Williams, Head of Marketing & Revenue Growth via email: SWilliams@Merseyrail.org

As an equal opportunities employer, Merseyrail particularly welcomes applications from Black, Asian, Minority, Ethnic (BAME) backgrounds as they are currently underrepresented throughout the UK. All appointments will be made on merit of skill and experience relative to the role.

NO AGENCIES - thank you.